DSR Electronics & Financial Services Pvt. Ltd.

At DSR, we are committed to conducting our business with integrity, transparency, and respect for all. Our Code of Conduct defines the values and principles that guide every distributor, associate, and employee in their professional journey with us.

1.	Integrity with Honesty
	All DSR distributors and representatives must uphold honesty and fairness in every business interaction. Misrepresentation of the company, products, income potential, or business plan is strictly prohibited.
2.	Compliance with Laws
	DSR follows all applicable laws and regulations governing direct selling. All distributors are expected to adhere to the Consumer Protection (Direct Selling) Rules, 2021 and other government guidelines to ensure ethical business practices.
3.	Respect and Fair Treatment
	All DSR distributors and representatives must uphold honesty and fairness in every business interaction. Misrepresentation of the company, products, income potential, or business plan is strictly prohibited.
4.	Product Representation
	Distributors must promote DSR’s skin care, personal care, home care, garments, and grocery products with accuracy. All claims about product benefits must be truthful and based on company-provided information. No medical or exaggerated claims should be made.
5.	Responsible Marketing
	All promotional activities and advertisements must reflect the company’s genuine values and should not mislead or misinform. DSR’s brand name and logo may only be used with prior authorization.
6.	Customer Satisfaction
	Customer satisfaction is our top priority. Distributors must ensure timely service, transparency in pricing, and complete honesty in transactions. Any customer complaints must be handled promptly and respectfully.
7.	Earnings & Opportunity
	Income through DSR’s business plan is based solely on personal effort, sales performance, and team development. No distributor should promise guaranteed returns or income to prospects
8.	Confidentiality
	All business information, including distributor data, customer details, and company policies, must be treated as confidential and not disclosed without proper authorization.
9.	Professional Conduct
	Distributors are expected to maintain professionalism in behavior, appearance, and communication. They must avoid conflicts of interest and refrain from negative or defamatory remarks about other companies or distributors.
10.	Commitment to Growth
	At DSR, we believe in mutual success. Every distributor is encouraged to follow ethical selling practices, support their team members, and contribute positively to the company’s growth and reputation.

Conclusion: This Code of Conduct reflects DSR’s commitment to excellence, ethics, and empowerment. By adhering to these principles, we ensure that our business grows responsibly and sustainably, building trust among customers and partners worldwide.